The Future of Fertility
June 2, 2023
Consumers are taking fertility into their own hands. As the fertility category continues to grow both in terms of product innovation and medical services, two key trends stand out: consumers are thinking long term, but they are also seeking more accessible options.
“It used to be that people would wait until they hadn’t quite settled down and had their families when they thought they would have. They were coming at a much later age to do egg freezing which wasn’t as fruitful in the end. Now, the age at which people are coming to do egg freezing has definitely come down,” said Dr. Taraneh Nazem.
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